9/11/2023 0 Comments Adds preference managerWe work hard to make sure that ads are safe, unobtrusive, and as relevant as possible. For example, you won’t see pop-up ads on Google, and we terminate the accounts of hundreds of thousands of publishers and advertisers that violate our policies each year – including ads containing malware, ads for counterfeit goods, or ads that attempt to misuse your personal information. Google is experimenting with new ways of supporting the delivery and measurement of digital advertising in ways that better protect people’s privacy online via Chrome’s Privacy Sandbox initiative. Users that participate in Chrome’s Privacy Sandbox Origin Trials may see relevant ads from Google based on Topics or FLEDGE data stored on, or shared with, their browser. Google may also measure ad performance using Attribution Reporting data stored on, or shared with, their browsers. How Google uses cookies in advertisingĬookies help to make advertising more effective. Without cookies, it’s harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received. Many websites, such as news sites and blogs, partner with Google to show ads to their visitors. Working with our partners, we may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant (such as ads based on websites you have visited). We store a record of the ads we serve in our logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. We store this data for a number of reasons, the most important of which are to improve our services and to maintain the security of our systems. We anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months).
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